Work out what you really keep per listing
Put in your price, costs, fees, returns and ad spend. See what you keep per listing and the most you can pay to win a customer. Runs in your browser. No account, no card, no call.
You keep $19.25 per order — 28.3% of the sale price.
Net per order
$19.25
28.3%
Profit per month
$7,699
$92,390 a year
Breakeven ROAS
2.18x
you are at 5.67x
Most you can pay per customer
$31.25
contribution before advertising
Where the money goes
- Sale price$68.00
- Cost of goods−$18.00
- Shipping you absorb−$6.00
- Platform + payment fees−$7.71
- Returns (amortised)−$5.04
- Advertising−$12.00
- You keep$19.25
Naive margin — price minus cost of goods — reads 73.5%. The real figure after every cost lands is 28.3%.
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StellaBela — true margin · $19.25 net per order (28.3%), not 73.5% · Breakeven ROAS 2.18x · $7,699 profit a month at 400 orders Run it yourself: https://stellabela.com
Work out what you really keep per listing
Put in your price, costs, fees, returns and ad spend. See what you keep per listing and the most you can pay to win a customer. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. StellaBela never sees your inputs.