About StellaBela

Fine jewellery with the price broken down, line by line.

What we do

Radical price transparency as the entire brand. Every piece shows its cost breakdown: the stone with its certification and what we paid, the metal by weight at the current market price, setting and finishing labour with the hours, and our margin as a stated percentage. Buyers can change the stone, the metal and the setting and watch each line move. Independent certification on every stone, lifetime resizing and a published buy-back price so the piece has a known floor. Made to order, which is what makes carrying no inventory and no markup possible.

Who we built it for

Buyers of 400 to 4,000 dollar jewellery: engagement rings, anniversary pieces and self-purchase. Aged 25 to 50, research-heavy, and deeply suspicious of jewellery pricing.

The problem

Jewellery pricing is opaque by design, with markups between three and ten times cost and no way for a buyer to know where they sit.

Buyers research obsessively, learn a little about stone grading, and still have no idea whether the ring in front of them is fairly priced.

The purchase is emotionally significant and the experience is one of managed ignorance.

Try it before anything else

The free true-margin calculator runs in your browser with no account. Put in your price and costs, and see what you actually keep. Open it.