Fine jewellery with the price broken down, line by line.
Radical price transparency as the entire brand.
No account. No card. No sales call.
- Free true-margin calculator
- No account or card to try it
- Pricing published in full
Work out what you really keep per listing
Put in your price, costs, fees, returns and ad spend. See what you keep per listing and the most you can pay to win a customer. Runs in your browser. No account, no card, no call.
Where the money goes
- Sale price$68.00
- Cost of goods−$18.00
- Shipping you absorb−$6.00
- Platform + payment fees−$7.71
- Returns (amortised)−$5.04
- Advertising−$12.00
- You keep$19.25
Naive margin — price minus cost of goods — reads 73.5%. The real figure after every cost lands is 28.3%.
Take this with you
No email required. It is your result.
StellaBela — true margin · $19.25 net per order (28.3%), not 73.5% · Breakeven ROAS 2.18x · $7,699 profit a month at 400 orders Run it yourself: https://stellabela.com
The problem
Jewellery pricing is opaque by design, with markups between three and ten times cost and no way for a buyer to know where they sit.
Buyers research obsessively, learn a little about stone grading, and still have no idea whether the ring in front of them is fairly priced.
The purchase is emotionally significant and the experience is one of managed ignorance.
Who this is for
Buyers of 400 to 4,000 dollar jewellery: engagement rings, anniversary pieces and self-purchase. Aged 25 to 50, research-heavy, and deeply suspicious of jewellery pricing.
What you actually get
Six things that are true on the first day, not on the roadmap.
Honest unit economics
Landed cost, fees, shipping and returns in one number, so you know the real margin per order.
Inventory that reconciles
Stock counts tie to purchase orders and fulfilment. No phantom units.
Fast, boring checkout
A checkout optimised for completion rather than novelty, on every device.
Returns without argument
A published policy, a self-serve portal and a label in two clicks.
Supplier scorecards
Lead time, defect rate and price drift tracked per supplier over time.
Ship where you sell
Multi-currency pricing and duty-inclusive totals calculated before checkout.
How it works
Three steps, and the first one costs nothing.
- 1
Try the free true-margin calculator
Put in your price and costs, and see what you actually keep. No account, no card, no call.
- 2
Put StellaBela to work
Radical price transparency as the entire brand.
- 3
Upgrade only if it earns it
Keep the free result either way. Move to a paid plan when StellaBela is already doing the work.
Pricing
Published in full. No “contact us for pricing”, no per-seat surprise on renewal.
Free
The true-margin calculator, free for good.
- Free true-margin calculator
- No credit card
- Core features included
- Community support
Pro
For people who use it every day.
- Everything in Free
- Unlimited usage
- Full history and exports
- Integrations and API access
- Email support
Scale
For teams that depend on this in production.
- Everything in Pro
- SSO and SCIM
- Audit log and data residency
- 99.9% uptime SLA
- Dedicated support channel
Prices in USD. Cancel any time from the dashboard — no email, no retention call.
Questions people actually ask
- Do I need to talk to anyone to try this?
- No. The free true-margin calculator runs without an account, a card or a call.
- What does it cost?
- The free tier is free forever. Paid plans start at $49 per month.
- Who is this actually for?
- Buyers of 400 to 4,000 dollar jewellery: engagement rings, anniversary pieces and self-purchase.
- What problem does it solve?
- Jewellery pricing is opaque by design, with markups between three and ten times cost and no way for a buyer to know where they sit.
- Why should I trust the result?
- It is plain arithmetic on the numbers you put in, worked out in your browser. Change any input and every figure updates, so you can check each one yourself.
Work out what you really keep per listing
Put in your price, costs, fees, returns and ad spend. See what you keep per listing and the most you can pay to win a customer. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. StellaBela never sees your inputs.