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Fine jewellery with the price broken down, line by line.

StellaBela makes engagement rings and fine jewellery to order, showing on every piece what the stone, metal and labour cost and the 35 percent margin added on top.

No account. No card. No sales call.

  • Stone, metal, labour and margin itemised
  • A stated 35 percent margin on every piece
  • Buy-back at 70 percent of metal and stone

What does the piece you are considering cost to make?

Put in the price of a piece you are considering and your estimates for its stone, metal and labour. See what it costs to make, the markup on that cost, and the price at cost plus 35 percent. Runs in your browser. No account, no card, no call.

The piece and its costs

Example numbers to start. Runs in your browser. Nothing is sent.

At these estimates, the piece costs $1,810 to make and is priced at 2.2 times cost, a markup of $2,190. At cost plus 35 percent it would be $2,444.
Estimated cost to make
$1,810
Price as a multiple of cost
2.2 times cost
Markup over that cost
$2,190
The same costs at cost plus 35 percent
$2,444

How the estimated cost adds up

Stone
$1,000
Metal
$360
Setting and finishing labour
$300
Other costs
$150
Share of the price above cost
55%

Take this with you

No email required. It is your result.

StellaBela — jewellery price breakdown
· A $4,000 piece with an estimated cost of $1,810
· Priced at 2.2 times cost, a markup of $2,190
· At cost plus 35 percent: $2,444

Run it yourself: https://stellabela.com

Method: cost = stone + metal weight x price per gram + labour hours x hourly cost + other costs. Markup = price - cost, and the multiple is price divided by cost. Cost plus 35 percent adds 35 percent of cost, the margin StellaBela states on its own pieces. Every figure is your estimate, so the result is only as good as they are.

The problem

Jewellery pricing is opaque by design. Markups vary widely, and a buyer has no way to know where a given piece sits.

Buyers research obsessively and learn a little about stone grading, and still have no idea whether the ring in front of them is fairly priced. For an emotionally significant purchase, the experience is one of managed ignorance.

Who it is for

  • Engagement ring buyers

    Research-heavy buyers who have learned about stone grading and still want to know whether the price is fair.

  • Anniversary and self-purchase buyers

    Buyers of 400 to 4,000 dollar pieces who are deeply suspicious of jewellery pricing.

Every line of the price, shown

StellaBela shows what each piece costs to make, and the margin on top, before you buy.

  1. The stone, and what we paid

    Each stone is shown with its certification and what we paid for it.

  2. Metal by weight

    Metal is priced by weight at the current market price.

  3. Labour with the hours

    Setting and finishing labour is listed with the hours.

  4. Our margin, stated

    Our margin is shown as a stated percentage: cost plus 35 percent, published on every product.

  5. Change it and watch the price

    Change the stone, the metal or the setting and watch each line of the breakdown move.

  6. Independent certification

    Every stone carries independent certification.

How it works

StellaBela, from the first step to the result.

  1. 1

    Choose a piece

    See its full cost breakdown: stone, metal, labour and margin.

  2. 2

    Change the details

    Change the stone, metal or setting and watch each line move.

  3. 3

    It is made to order

    Your piece is made to order in three weeks.

  4. 4

    Lifetime resizing and cleaning

    Free, with a published buy-back price that gives the piece a known floor.

Pricing

Every piece is priced at cost plus a stated margin, with the breakdown published on the product.

Recommended

Pieces

Made to order in three weeks, with the full cost breakdown shown.

Cost + 35%published on every product
  • Independent certification on every stone
  • Free lifetime resizing and cleaning
  • Published buy-back at 70 percent
Get in touch

Price Breakdown

Estimate the real cost and markup of a piece sold elsewhere.

Freeany piece, any retailer
  • Stone, metal and labour estimated
  • Current market data
Ask a question

Buy-back

A published buy-back price, so every piece has a known floor.

70%of metal and stone value
  • Published price
Ask a question

Prices in USD. The margin is a stated 35 percent on cost, published on every product.

Questions people actually ask

How is the price worked out?
Every piece is priced at cost plus a stated 35 percent margin, published on the product. The breakdown shows the stone and what we paid, the metal by weight at the current market price, the setting and finishing labour with the hours, and the margin.
Do the stones come with certification?
Yes. Every stone has independent certification, shown with the stone in its cost breakdown.
How long does a piece take?
Pieces are made to order, in three weeks.
Is resizing included?
Yes. Resizing and cleaning are free for life.
What is the buy-back price?
A published buy-back at 70 percent of the metal and stone value, so the piece has a known floor.
Can I check a piece from another retailer?
Yes. The free Jewellery Price Breakdown works on any piece from any retailer. Upload the specification and it estimates what the stone, metal and labour actually cost and what markup is being applied, using current market data.
Why should I trust the jewellery price breakdown?
It is arithmetic on the figures you enter, worked out in your browser. It does not look up stone or metal prices, so the result is only as good as your estimates. The free Jewellery Price Breakdown estimates them from the specification using current market data.

What does the piece you are considering cost to make?

Put in the price of a piece you are considering and your estimates for its stone, metal and labour. See what it costs to make, the markup on that cost, and the price at cost plus 35 percent. Runs in your browser. No account, no card, no call.

Open the free tool

It runs in your browser. StellaBela never sees your inputs.